Conference Themes

Concentrate specifically on the business and management challenges associated with the digital transformation experienced throughout industry, enterprise, and organisations. To complement the discussion, the conference explores the current state of cross-cultural management models and their applicability in the digital age. The relationship between the themes is important to both the academician and the practitioner. The transformation to I4,0 entails not only technology but equally, issues associated with culturally diverse team members, virtual teams, change and risk management, and cultural values no longer applicable to the cultural anthropologist theories and dimensions of the mid-20th century.

Intercultural Management Models

Sponsored by the Cross-Cultural Management Centre (Czech Republic)

Industry 4.0

Sponsored by the Centre for Digital Transformation (Czech Republic)

Keynote Speakers

Meet our most valued speakers

Mr. Thomas Hanson

Diplomat in Residence, University of Minnesota Duluth, Director of the Institute of Eastern Europe and Central Asia (USA)

    Dr. Dominik Stroukal

    Economist and Director of the Liberální institut (Czech Republic)

      Dr. Mary Teagarden

      Professor of Global Strategy, Thunderbird School of Global Management (USA)


        • 1 August to 1 October
        Register Now

        Interested participants must register from 19 June to 1 October

        Registration is a hired service provided by EventAid. Registration begins 19 June

        Packages including hotel and other amenities are available from EventAid. Note that this service is provided from an organisation not affiliated or related to the Conference sponsors. The relationship between the parties is at arm’s length.

        The business relationship between the sponsors and the service provider are at arm’s length.

        It is the participant’s responsibility to acquire the necessary travel documentation to enter the European Union, the Schengen Area, or the Czech Republic. Neither the conference sponsors nor EventAid may offer assistance in the acquisition of these documents.

        Letters of Invitation may be issued upon review. However, they will be awarded to individuals from recognised academic institutions that have submitted an accepted presentation. Observers do not qualify.

        The Conference comprises two tracks. A list of possible themes are as follows:

        Industry 4.0 Intercultural Management Models
        Social and Economic Challenges New cultural definitions
        Impact on Business and Management Culture and Globalisation
        Design, Development, and Deployment Post-Hofstede Models
        Change Management Designing new cultural models
        Trends Advances in cultural research
        Education Cultural Management in Praxis
        Defining the New World – the 4th Revolution Education

        Submissions must be delivered no later than 15 September 2017 to permit peer review. Due to the short timeline, all submissions will be reviewed within twenty-four hours with notification the following day. Forward submissions to the following address: .

        Manuscript template available here.

        The submission should respect the following criteria:

        • Is relative to the theme and nature of the Conference;
        • Is relative to one of the Conference tracks, and
        • Follows the guidelines of academic integrity or of a professional contribution, industry-specific ethics.

        The Conference Sponsors (Cross-Cultural Management Centre and the Centre for Digital Transformation) will publish the Conference Proceedings through the auspices of the University of Economics, Prague, Oeconomica Publishing House – Prague 2018. The Proceedings are then submitted to the Conference Proceedings Citation Index (CPCI). An electronic copy of the Proceedings will be made available to all participants. Selected manuscripts reviewed by our Scientific Committee will be published by the Journal of Eastern European and Central Asian Research (JEECAR). The JEECAR, a recognised journal of expertise in the field of issues relative to Central and Eastern Europe, and Central Asia is currently under review for Scopus accreditation. For further information, please consult:

        Dr. Richard Brunet-Thornton is an associate editor of the Journal responsible for the Visegrád Four countries.

        Although there is no separate fee associated with this event, seating is limited to twenty-five participants. During the interactive workshop Industry 4,0 deployment case studies are examined. Following which, a Round Table discusses selected issues relative to this Conference theme during which experts and the audience interact. For further information or to enrol in this activity please contact Richard Brunet-Thornton or use registration form.

        A workshop centred on Action Learning principles that examines the relationship with current issues relative to intercultural management in the digital era and a globalised environment. For further information or to enrol in workshop please contact Richard Brunet-Thornton or use registration form.


        • Courtyard Marriott Prague
        • Lucemburska Street 46, 130 00 Prague